Prepare a printed asset
Start here if the next risk is a QR on a flyer, packaging, poster or event asset.
Guides
Guides to publish, route and measure links better
These guides answer the questions that come before or after choosing a tool: how to avoid a print mistake, how to migrate without breaking links, how to read clicks, how to keep links understandable.
Prepare a printed QR code, organize your UTM tags, move links to your own domain or interpret click data. Follow the steps and checks before launching your next campaign.
Reading paths
Start from the next operational risk.
The guides work better as sequences than as isolated pages: print, migration, reporting and routing each have their own next step.
Prepare your link migration
Useful when coming from Bitly, Short.io, Rebrandly or an older internal system.
Make reports readable
Start with UTM conventions, then connect clicks to a client or internal report.
Route a campaign cleanly
Read this before stacking rules by country, device, language or partner source.
Tool choice guide
How to choose a campaign URL shortener
A practical guide to choosing a short-link tool based on campaigns, domains, QR, analytics, migration and routing needs.
- Clear criteria list.
- Difference between short links and campaign operations.
Print QR checklist
Print QR code checklist before production
Check size, contrast, quiet zone, short link, destination, UTM tags and scan tracking before printing a QR code on flyers, posters, packaging or displays.
- QR code easier to scan.
- Destination fixable without reprinting.
Migration guide
Migrate from Bitly, Short.io or Rebrandly: prepare your links and domains
Progressive migration method: export, link triage, slugs, domains, QR, tests and batch cutover.
- Sample-based migration.
- Important slugs checked before import.
UTM guide
UTM naming conventions for readable campaigns
A simple guide to naming sources, mediums, campaigns and content without turning analytics into a typo inventory.
- Comparable sources.
- Fewer duplicates.
Domain guide
Custom domain for short links: when and how to connect it
Understand when to move from a shared domain to a branded domain, how to prepare DNS and what to check before publishing.
- Controlled publication domain.
- More readable links.
Analytics guide
Read click analytics without over-interpreting
Understand clicks, sources, countries, devices, advanced logs and suspicious signals without confusing traffic and conversion.
- More careful decisions.
- Fewer false winners.
Agency client report
Marketing agency client report: structure and PDF
Structure a client report around period, campaigns, clicks, sources, anomalies and next actions, then export a readable PDF record.
- Report understandable without opening the app.
- Decisions tied to campaigns and assets.
Routing guide
How to route a URL by country, device and source
Configure routing criteria and priorities, check delivery when no rule matches and review destination clicks.
- More relevant destinations.
- Clear fallback.
Next step
Move from intent to setup.
Start with the risk closest to your next campaign: a QR about to print, a migration, UTM naming, domain setup, reporting, or routing rules.
Then open the related feature page, compare the workflow with your real constraints, and test with a small campaign before changing everything.