Migration risk
A link estate often contains duplicates, historical slugs and forgotten URLs. Migrating without review can break assets that are still active.
Tip: a custom domain keeps your paths inside your own brand space.
Migration solution
Switching tools becomes risky when links are everywhere. Migration must preserve useful objects and remove noise.
A link estate often contains duplicates, historical slugs and forgotten URLs. Migrating without review can break assets that are still active.
Import a sample first, verify domains, slugs and destinations, then move the rest once critical links are validated.
The point is to regain control: know which links exist, which are still useful, and which should be archived or rebuilt cleanly.
Before importing, distinguish still-useful links, historical links, slugs to preserve and domains to reconnect. A successful migration cleans as much as it copies.
The best first test is a small representative batch: one public link, one QR, one domain, one campaign and one report. If that flow holds, the full migration becomes much safer.
Related guides
For the next step, see migrate from Bitly, Short.io and Rebrandly.
For the next step, see custom domain for short links.
For the next step, see bulk URL import.
For the next step, see Bitly alternative.
When a published link must not become frozen: an already launched campaign, a printed asset, a destination to correct, a weak source to cut or analytics to make readable.
Less manual rework, less lost traffic, more visibility on clicks and a better ability to correct without rebuilding the whole distribution.
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