Clean URLs, preserved measurement
The public link stays short and memorable, while the destination keeps the parameters needed by your measurement tools.
UTM feature
UTM campaigns connected to short links
UTM tags should help read traffic, not make links unreadable. Linka Factory keeps a clean public URL and connects measurement to campaign context.
Useful for
- Emails and newsletters
- Digital advertising
- Partners and affiliates
Business impact
- More readable public URLs.
- Tags preserved on destination.
- Clearer source analysis.
Guardrails
- UTM tags do not replace full conversion tracking.
- Parameters remain visible in the final destination.
Campaign coherence
Tags, sources and assets stay tied to the campaign to avoid scattered conventions across spreadsheets and tools.
Related guides
Continue with the closest workflows.
For the next step, see UTM campaign naming conventions.
For the next step, see read click analytics.
For the next step, see marketing agencies solution.
For the next step, see click analytics.
When should you use UTM campaigns?
When a published link must not become frozen: an already launched campaign, a printed asset, a destination to correct, a weak source to cut or analytics to make readable.
What is the concrete gain?
Less manual rework, less lost traffic, more visibility on clicks and a better ability to correct without rebuilding the whole distribution.
Next reading